The Edge, the singular residential project with which Foster & Partners will land in Uruguay together with Ponce de León Architects.

The Edge is the first work of Foster + Partners Studio in Uruguay, in association with Ponce de León Architects studio.

The studio with the greatest global recognition joins the most prestigious architecture office in Uruguay, to develop an exceptional work that will become a landmark in terms of constructive, aesthetic, artistic, functional and sustainability quality.

Only eight units ensure maximum exclusivity and

Foster + Partners is a London-based international sustainable architecture, urbanism and design practice, founded by architect Norman Foster in 1967.

Since then, Foster and his team have established an international practice that has earned a great global reputation. Its offices around the world on five continents work as a single studio that is diverse not only in terms of ethnicity but also in terms of cultures.

Sustainability is its main focus of work. The projects carried out by Foster + Partners are developed with international standards and tailored strategies that involve respect and care for the environment. In order to design sustainably, the studio works holistically, allowing a particular approach of integrated design to enable the development of innovative strategies for its works while maintaining a strong focus on the future of the environment.

The designers

FOSTER+PARTNERS

The most prestigious architecture studio in the world

Foster + Partners is a London-based international sustainable architecture, urbanism and design practice, founded by architect Norman Foster in 1967.

Since then, Foster and his team have established an international practice that has earned a great global reputation. Its offices around the world on five continents work as a single studio that is diverse not only in terms of ethnicity but also in terms of cultures.

Sustainability is its main focus of work. The projects carried out by Foster + Partners are developed with international standards and tailored strategies that involve respect and care for the environment. In order to design sustainably, the studio works holistically, allowing a particular approach of integrated design to enable the development of innovative strategies for its works while maintaining a strong focus on the future of the environment.

JUAN FRIGERIO Architect

Dipl. Arch. MAUD AIA CPAU

As a Foster + Partners partner in Latin America, Juan has pioneered new business opportunities for the practice, securing work in Brazil, Argentina, Chile, Colombia and Uruguay. He directed the award-winning Municipality of Buenos Aires, which since its completion in 2015 has become an architectural icon of the city.

Juan joined Foster + Partners London in 2000 after completing postgraduate studies at the Harvard School of Design and working in Buenos Aires, New York and Boston. He worked extensively on the design of the National Stadium at Wembley. He currently leads the design of the Masterplan and La Fábrica Residences in progress in Santiago de Chile, the Córdoba 120 office tower in Buenos Aires, under construction, and now adds The Edge to its regional management.

What makes the project unique?

“The passion for design together with the aspiration for excellence are the essence of what makes this project unique. The ambition to do something new, surpassing. From there everything is born. There is a synergy of values with our clients, who are passionate about design like us, and they called us to do something unique on a beautiful piece of land facing the river and La Rambla.

The Project itself seeks to create spaces of perfect dimensions, of perfect quality of light and visuals, and perfect execution, so that everything fits and clicks for the comfort of the residences. The small central garden will be a very distinctive and particular exterior-interior space, magical, following the sun and capturing light and nature at the heart of the volume and the residences.”

What does it mean for F+P to start its first project in Uruguay?

“This is the first work of F+P in Uruguay, it is always the one that opens the way, the seed that later grows into new projects and new experiences. It is the opportunity to collaborate and learn from colleagues, form new teams, invent new things for a place, a landscape and a culture with its specific characteristics. We are very excited with this project in Montevideo and excited to build a work that will remain as a benchmark for the architecture of the city.”

PONCE DE LEÓN Architects

The most prestigious architecture studio in Uruguay

Ponce de León Architects studio was founded in 2004 by renowned architect Carlos Ponce de León. Since the beginning of his career, Ponce de León has worked on projects of different scales and programs including urban planning development.

His experience of more than three decades expands not only in Uruguay but also in Argentina, Brazil, Peru, India, Sri Lanka, the United Arab Emirates, the United States and several other countries in Latin America. Many of his works can be found in Carrasco, as well as in the exclusive resort of Punta del Este.

The practice is committed to sustainable design and architecture, promoting care for the environment in all stages of its processes, achieving the objective of minimizing the impact of architecture on the environment through the implementation of efficiency, not only in terms of energy, but also in terms of the use of its resources.

What does it mean for Ponce de León Arquitectos to do a project in Uruguay together with Foster + Partners?

“Our studio is used to carrying out projects in different countries in association with other studios, and in this particular case, working together with Foster + Partners only motivates us to take on a great new challenge, both professionally and personally.

F+P has been a source of inspiration for many generations of architects, so it is a great honor for us to be able to carry out this design together with them.

Great Britain has a long history of bilateral engagement with our nation, going back many years. The experience of working with a studio of the stature of F+P only confirms the mutual interest in achieving an excellent product such as The Edge.

Betalba Capital has made a great commitment to develop a unique product at the Rambla de Carrasco, committed to technical innovation, environmental awareness and excellent design.”

What makes this project different from other options on the market?

“We have been working together with F+P for a long time, seeking to generate a different product that respects the value of the existing urban context, in such a way that this new construction can be integrated into the montevidean Rambla, with a contemporary language, increasing in somewhat the density of the two houses that were located in the place, using constructive techniques belonging to our environment, and contributing to the preservation of the environment.

The composition of the volume of the building was conceived to comply with the strict municipal regulations for the area, always thinking that the building proposal will allow nature to surround the building creation, framing the views of the landscape and the sea, always seeking the best sunlight. for all units.

In addition to unique coatings and finishes, innovative materials developed for this particular project will be used.

The play of light and shadow, created by combining few materials and finishes, has been designed with the intention of evoking a unique product, proposing flexible units that can be adapted to the particular needs of each owner.

The unifying elements of the building are natural light, water and greenery, which will be introduced into the building in several areas, generating a single lobby, which will go through the different sectors of the building in the certainty that the design will achieve a successful result. unique for our medium.”

The developers

Federico Ravera

Business Management, Pos. Finance, MBA

Federico is the intellectual author of the proposal. He has more than 20 years of experience in business development, business management and direction, and project funding.

He is a founding partner of Betalba Capital and Betalba House, a private club that operates as the commercial office headquarters for The Edge.

“We wanted to do something different, that marks a milestone not only in the city but also in the way of conceiving a project. It was important to us from the beginning, to generate something of transcendent value, surround ourselves with a team of excellence and work together, with the highest possible standards.

The idea arose about five years ago, we invited Carlos and added another international study rounded off the concept of solidity that we wanted for the project. From minute one, after meetings at the studio’s London headquarters, the Foster & Partners team echoed our vision and one of its creative teams dedicated itself to accompanying us in this challenge, which will have Juan Frigerio as a local partner.

The building already has municipal permits and is in the project improvement stage, for which the synergy between both professional studios guarantees not only spatial quality but also cutting-edge finishes, facilities that guarantee sustainability and will become definitely a high added value to the city in terms of signature architecture.”

Cinthia Castelo

Branding y Marketing

Cinthia is co-intellectual author together with Federico, and is in charge of the visual identity of the project. She has more than 20 years of experience in consulting, brand development and communication strategies focused on hi-end products and services.

He is also a founding member of Betalba Capital and Betalba House.

“The Edge is a dream that we have set out to make come true, despite all the challenges that naturally arise in a project of these characteristics. We are moved by a passion for good design and quality, for making a contribution that elevates, inspires and excites. We have full confidence in the team that we have formed both with Juan and Carlos, as well as with Betalba Capital and the collaborators associated with the project. We feel a special pride for doing in Uruguay a work of international level that motivates and stimulates the architectural evolution of our country.”

Betalba Capital

Betalba Capital has been offering business structuring and development services since 2018, providing know-how, consulting, operational support and strategic management to ensure the success of projects. The team is made up of entrepreneurs and professionals with solid proven expertise in different disciplines, ranging from legal matters to financial consulting and uniting business opportunities and investments in long-term relationships.

The official launch

On November 10 at sunset, the launch of the work was held at Betalba House, with the presence of the President of the Republic, Dr. Luis Alberto Lacalle Pou, the Ambassador of the United Kingdom, Mrs. Faye O ´Connor, and special guests, where the model of the complex was unveiled.